{"id":16757,"date":"2024-03-06T12:44:52","date_gmt":"2024-03-06T10:44:52","guid":{"rendered":"https:\/\/kultuurikatel.ee\/?post_type=events&#038;p=16757"},"modified":"2024-03-06T12:44:52","modified_gmt":"2024-03-06T10:44:52","slug":"password-2024","status":"publish","type":"events","link":"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/","title":{"rendered":"Password 2024"},"content":{"rendered":"\n<p>This time we&#8217;re talking about branding and brands.<\/p>\n<p>In an era where everything can be sold quickly and effectively through digital channels, many marketers tend to forget the importance of the brand. Building a brand takes time and is hard to measure. An entire generation of marketers has grown up with the knowledge that advertising in digital channels can yield measurable results very quickly. Investors expect growth immediately; nobody has the time or patience to build a brand.<\/p>\n<p>In short: the brand is important, even in the digital age.<\/p>\n","protected":false},"excerpt":{"rendered":"This time we&#8217;re talking about branding and brands. In an era where everything can be sold quickly and effectively through digital channels, many marketers tend to forget the importance of the brand. Building a brand takes time and is hard to measure. An entire generation of marketers has grown up with the knowledge that advertising [&hellip;]","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"location_cat":[],"event_category":[],"class_list":["post-16757","events","type-events","status-publish","hentry"],"better_featured_image":null,"acf":{"expires":true,"expire_date":"20240322","layout_container":false,"event_title":"Password 2024","event_featured_image":"https:\/\/kultuurikatel.ee\/static\/402507757_732828188864013_6467657410900730799_n-2.jpg","image_author":"","author_text_color":"#ffffff","room":false,"featured_event":false,"completed_works":false,"event_days":true,"event_date":"20240320","end_date":"20240321","add_time":false,"event_organizer":"","ticket_buy":true,"event_price":"","event_payment_link":"https:\/\/kampaania.aripaev.ee\/password\/","facebook_event_link":"https:\/\/www.facebook.com\/events\/1047345616411994","facebook_event_link_text":"","website_link":"https:\/\/kampaania.aripaev.ee\/password\/","youtube_channel":"","linkedin_account":"","event_images":false,"extra_content":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Password 2024 - Tallinn Creative Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Password 2024 - Tallinn Creative Hub\" \/>\n<meta property=\"og:description\" content=\"This time we&#8217;re talking about branding and brands. In an era where everything can be sold quickly and effectively through digital channels, many marketers tend to forget the importance of the brand. Building a brand takes time and is hard to measure. An entire generation of marketers has grown up with the knowledge that advertising [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Tallinn Creative Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kultuurikatel\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kultuurikatel.ee\/static\/kult_katel_FB_9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/\",\"url\":\"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/\",\"name\":\"Password 2024 - Tallinn Creative Hub\",\"isPartOf\":{\"@id\":\"https:\/\/kultuurikatel.ee\/#website\"},\"datePublished\":\"2024-03-06T10:44:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kultuurikatel.ee\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Password 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kultuurikatel.ee\/#website\",\"url\":\"https:\/\/kultuurikatel.ee\/\",\"name\":\"Tallinn Creative Hub\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/kultuurikatel.ee\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kultuurikatel.ee\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kultuurikatel.ee\/#organization\",\"name\":\"SA Tallinna Kultuurikatel\",\"url\":\"https:\/\/kultuurikatel.ee\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kultuurikatel.ee\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kultuurikatel.ee\/static\/Katel_logo.jpg\",\"contentUrl\":\"https:\/\/kultuurikatel.ee\/static\/Katel_logo.jpg\",\"width\":1346,\"height\":1022,\"caption\":\"SA Tallinna Kultuurikatel\"},\"image\":{\"@id\":\"https:\/\/kultuurikatel.ee\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/kultuurikatel\/\",\"https:\/\/www.instagram.com\/kultuurikatel\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Password 2024 - Tallinn Creative Hub","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/","og_locale":"en_US","og_type":"article","og_title":"Password 2024 - Tallinn Creative Hub","og_description":"This time we&#8217;re talking about branding and brands. In an era where everything can be sold quickly and effectively through digital channels, many marketers tend to forget the importance of the brand. Building a brand takes time and is hard to measure. An entire generation of marketers has grown up with the knowledge that advertising [&hellip;]","og_url":"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/","og_site_name":"Tallinn Creative Hub","article_publisher":"https:\/\/www.facebook.com\/kultuurikatel\/","og_image":[{"width":540,"height":282,"url":"https:\/\/kultuurikatel.ee\/static\/kult_katel_FB_9.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/","url":"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/","name":"Password 2024 - Tallinn Creative Hub","isPartOf":{"@id":"https:\/\/kultuurikatel.ee\/#website"},"datePublished":"2024-03-06T10:44:52+00:00","breadcrumb":{"@id":"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kultuurikatel.ee\/en\/events\/password-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kultuurikatel.ee\/en\/"},{"@type":"ListItem","position":2,"name":"Password 2024"}]},{"@type":"WebSite","@id":"https:\/\/kultuurikatel.ee\/#website","url":"https:\/\/kultuurikatel.ee\/","name":"Tallinn Creative Hub","description":"","publisher":{"@id":"https:\/\/kultuurikatel.ee\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kultuurikatel.ee\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kultuurikatel.ee\/#organization","name":"SA Tallinna Kultuurikatel","url":"https:\/\/kultuurikatel.ee\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kultuurikatel.ee\/#\/schema\/logo\/image\/","url":"https:\/\/kultuurikatel.ee\/static\/Katel_logo.jpg","contentUrl":"https:\/\/kultuurikatel.ee\/static\/Katel_logo.jpg","width":1346,"height":1022,"caption":"SA Tallinna Kultuurikatel"},"image":{"@id":"https:\/\/kultuurikatel.ee\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kultuurikatel\/","https:\/\/www.instagram.com\/kultuurikatel\/"]}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"event_thumb":false,"small":false,"contact-profile":false,"custom-size":false,"event_image":false},"uagb_author_info":{"display_name":"Annika Sutt","author_link":"https:\/\/kultuurikatel.ee\/en\/author\/annika\/"},"uagb_comment_info":0,"uagb_excerpt":"This time we&#8217;re talking about branding and brands. In an era where everything can be sold quickly and effectively through digital channels, many marketers tend to forget the importance of the brand. Building a brand takes time and is hard to measure. An entire generation of marketers has grown up with the knowledge that advertising&hellip;","featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/kultuurikatel.ee\/en\/author\/annika\/","display_name":"Annika Sutt"},"relative_dates":{"created":"Posted 2 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on March 6, 2024","modified":"Updated on March 6, 2024"},"absolute_dates_time":{"created":"Posted on March 6, 2024 12:44","modified":"Updated on March 6, 2024 12:44"},"featured_img_caption":"","tax_additional":{"location_cat":{"linked":[],"unlinked":[],"slug":"location_cat","name":"Location"},"event_category":{"linked":[],"unlinked":[],"slug":"event_category","name":"Types"}},"series_order":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kultuurikatel.ee\/en\/wp-json\/wp\/v2\/events\/16757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kultuurikatel.ee\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/kultuurikatel.ee\/en\/wp-json\/wp\/v2\/types\/events"}],"author":[{"embeddable":true,"href":"https:\/\/kultuurikatel.ee\/en\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":2,"href":"https:\/\/kultuurikatel.ee\/en\/wp-json\/wp\/v2\/events\/16757\/revisions"}],"predecessor-version":[{"id":16759,"href":"https:\/\/kultuurikatel.ee\/en\/wp-json\/wp\/v2\/events\/16757\/revisions\/16759"}],"wp:attachment":[{"href":"https:\/\/kultuurikatel.ee\/en\/wp-json\/wp\/v2\/media?parent=16757"}],"wp:term":[{"taxonomy":"location_cat","embeddable":true,"href":"https:\/\/kultuurikatel.ee\/en\/wp-json\/wp\/v2\/location_cat?post=16757"},{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/kultuurikatel.ee\/en\/wp-json\/wp\/v2\/event_category?post=16757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}