FOR WHOM? Entrepreneurs and executives who are responsible for innovation, strategy, sales, marketing and communication and everyone who wants bring additional value to their undertaking.
WHY? Design thinking as a creative problem-solving method has not yet gained much ground in Estonian business culture.
WHAT WILL HAPPEN? We will discuss design thinking opportunities in business development. We will start with ideas and how to notice and recognise problems and finish with creating a management culture and a way of thinking supports innovation.
HOW? As frequent conference attendees, we know that the audience is most likely to relate to and draw parallels with other people’s experiences. Therefore, we have asked all speakers to pay special attention to practical examples on how to use design thinking and tools in the everyday work routine. We encourage them to engage in an honest discussion about what actually works and what does not.
More information about the speakers can be found at http://designminds.ee/disainmotlemise-konverents/esinejad
8:30-9:00 Morning coffee
9:00-11:00 Design thinking (strategy)
Thinking Design in Business – Dr Mikko Laukkanen, Academic Director at Aalto University Executive Education
Empathy and consumer studies – Dr Marko Uibu, Coach at DesignMinds (applied anthropology and consumer studies)
Future design and technology – Martin Pärn, Professor at Tallinn University of Technology, Head of the TTU and EAA international joint curriculum Design & Technology Futures and Executive Partner at ISEASI Design Office
Strategies based on design thinking – Rasmus Pedanik, Design Thinking Coach at DesignMinds
11:00-11:30 Networking and snack break
11:30-13:00 Design thinking (innovation)
Innovative product development – Lauri Hirvesaar, Product Designer at Cleveron (Edison Awards Bronze)
Innovative service design – Tarko Tuisk from Memoris (2016 Estonian Design Awards winner in the Thought-altering Innovative Service category)
Innovative product and service development – Endrus Arge from Silen (2018 Estonian Design Awards nominee in the Service Design category)
13:00-14:00 Networking and lunch break
14:00-16:00 Design thinking (culture)
Co-creation with customer – Anna Grieves, Senior Service Designer and former CEO at Transformator Design (Sweden)
Innovation culture – Dr Tiina Saar-Veelmaa, Founder of HappyMe.ee and long-term HR Manager at Proekspert (2016 Design Applier of the Year)
Creativity and design thinking – Arne van Oosterom, Founder of the Design Thinking Conference and Senior Partner & Founder of the DesignThinkers Academy (Netherlands)
Discussion on the future of design thinking moderated by Jane Oblikas, Co-Founder of DesignMinds.
16:00-17:00 Networking and wine